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Page set to noindex

High priorityOn-page SEO

A robots meta tag or X-Robots-Tag header tells search engines not to show this page in results.

What triggers this issue

  • noindex (or none) found in <meta name="robots">, <meta name="googlebot"> or the X-Robots-Tag HTTP header.

Why it matters

A noindex page is dropped from Google, however good it is. That is right for thank-you pages or internal search, but it is a common accident after launching a site that was hidden while in development.

The header version is easy to miss because it isn’t in the HTML.

How to fix it

  1. If the page should rank, remove noindex from the robots meta tag.
  2. Check your server or CDN config for an X-Robots-Tag: noindex header.
  3. In WordPress, untick “Discourage search engines from indexing this site” under Settings → Reading.
  4. Request indexing in Google Search Console once it’s fixed.
Allow indexing
<meta name="robots" content="index, follow">
In-depth guideWhy your page isn’t indexed: noindex, nofollow and robots.txt blocks

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