Duplicate meta descriptions across pages

Low priorityOn-page SEO

Several pages share the same meta description, so their search results look identical and Google often replaces them.

What triggers this issue

• Two or more of the audited page and up to 20 sampled sitemap pages share a meta description.

Why it matters

A reused description doesn’t describe any of the pages well. Google usually ignores it and picks text from the page instead, so you lose control of your snippet.

How to fix it

1. Write a specific description for your most important pages.
2. For large sets of pages, generate descriptions from each page’s own data, or remove the shared one so Google writes page-specific snippets.