Site not served over HTTPS

High priorityTechnical

The page loads over plain HTTP, so browsers mark it “Not secure” and it misses Google’s HTTPS ranking signal.

What triggers this issue

• The audited page’s final URL starts with http://.

Why it matters

Chrome and other browsers label HTTP pages “Not secure”, which scares visitors away, especially on forms and checkouts. HTTPS is also a confirmed Google ranking signal and is required for modern browser features.

Certificates are free from Let’s Encrypt and most hosts and CDNs set them up automatically.

How to fix it

1. Turn on HTTPS in your hosting control panel or CDN, or install a Let’s Encrypt certificate.
2. Redirect every HTTP URL to its HTTPS version with a 301.
3. Update internal links, canonicals and your sitemap to https:// URLs.