Redirect chain or temporary redirect

Medium priorityTechnical

The URL reaches the page through several redirects, or through a temporary (302/307) redirect instead of a permanent one.

What triggers this issue

• URL goes through a redirect chain of 2 or more hops.
• URL uses a temporary (302 or 307) redirect.

Why it matters

Each hop adds a round-trip before anything loads, which is especially slow on mobile. Google follows a limited number of hops and long chains can leak ranking signals.

A temporary redirect tells Google the old URL may come back, so it may keep the old URL indexed instead of the new one.

How to fix it

1. Redirect old URLs straight to the final destination with a single 301 (or 308).
2. Update internal links, canonicals and the sitemap to point at the final URL.
3. Use 302/307 only for genuinely temporary moves.